Long ago (when dinosaurs roamed the Earth and I was a young lad skipping carefree through the meadows, placing a media buy here and there as I went) media agencies were treated as partners by their clients. We were co-owners of their successes and failures and while we never forgot that we were running ourContinue reading “3 problems with the procurement approach to media buying – and why the partnership approach is better”
Monthly Archives: November 2020
Alibaba’s 11.11 (world’s biggest online shopping festival) – hype or honest opportunity?
Double Eleven (11.11, or 11 Nov), a.k.a. Singles’ Day Festival is a global shopping event initiated by Alibaba and adopted by other e-commerce platforms and retailers. For those who are not familiar with it, Alibaba’s online shopping event on November 11 every year is the biggest in the world. You could say Black Friday is Amazon’s weaker,Continue reading “Alibaba’s 11.11 (world’s biggest online shopping festival) – hype or honest opportunity?”
Opportunities and hurdles in China’s vast e-commerce market
At first sight, the China e-commerce market looks like a marvelous gateway to the land of 1.3 billion consumers. However, there are some key differences between the e-commerce world here and elsewhere. Brands are not in control of their online commerce in China the way they can be elsewhere. There is room in most marketsContinue reading “Opportunities and hurdles in China’s vast e-commerce market”
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