Navigate Complexity in China

Click here to read our client testimonials

China is a huge opportunity for brands, but it’s also a confusing, complex market with lots of pitfalls to navigate. We are a China-focused, boutique management consultancy who can help you make sense of this market. We help you get your business and brand strategy on the right track to create sustainable, ongoing success

We diagnose your business challenges, work with you to define winning strategies and help to deploy them. Our philosophy is to work alongside client teams rather than provide a theoretical recommendation and leave it to you thereafter. We consult, co-create and build capability.

We focus first on core business problems and how to solve them – selecting the right business model, identifying the right market or consumer segment, setting up a consistent and winning brand architecture – and go from there to specific plans in areas like organization structure, financing, setting up KPIs and processes, packaging, pricing, connections planning, e-Commerce, CRM / SCRM and so on.

We’ve done work for international brands like J&J Acuvue, Pandora and Hollister Medical as well as up and coming local brands like Flowerplus and Unibrown Coffee. Here’s what some of our clients have to say about us

We’re a team of experienced professionals from consulting, brand management, start-ups and agencies, each with a decade or more of China specific experience as well as considerable international exposure. We’re all bilingual in English and Chinese (in fact most of us speak 3 or more languages) and have experience across companies at very different stages of their evolution – from startups to public listed corporations.

Click on our photos below to see our Linkedin profiles where available (some of our colleagues from China are not on Linkedin)

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