Do you really want “transparency” from your agency? (TLDR: It involves sharing risk and working harder)

For some time now, clients all over the world – especially in China – have been getting worked up about media transparency. They don’t believe they’re getting it. They keep firing agencies who don’t appear to be delivering it and hiring other agencies, who turn out not to be delivering it either… As someone who’sContinue reading “Do you really want “transparency” from your agency? (TLDR: It involves sharing risk and working harder)”