As China opens up once again, many global businesses that had postponed or toned down their activities and engagement with this market will start thinking about the future. Here are three things that have changed over the last 3 years Within the space of a week in December, China relaxed all the COVID restrictions thatContinue reading “China 2023: Navigating changing tides”
We are experienced navigators of China's complex marketing landscape – let us help you make sense of China and find answers to key questions of market entry, marketing and brand strategy