Over the last 3 years I’ve been involved in about 18 agency selection projects with clients – where we help them evaluate and select an agency to manage their media. (By the end of this year I’ll have seen a few more of these projects). Across all these projects I’ve noticed one very consistent patternContinue reading “What kind of agency do you need? (Thoughts on eliminating the middlemen in media)”
Monthly Archives: October 2020
Little Ondine – the start-up cosmetics brand that made it big in China
Challenge: After an initial successful launch, many copycats launched cheap products on EC forcing Little Ondine to reduce prices. The business dropped in the absence of tactical price promotions. Offline stores lost revenue and became unprofitable. The consumer profile on Tmall is students or girls from T2 cities who can’t afford regular visits to theContinue reading “Little Ondine – the start-up cosmetics brand that made it big in China”
China’s Advertiser-Unfriendly Digital Media Ecosystem
There is one profound difference between the digital media landscape in China and everywhere else. The two key players who control most desirable digital advertising inventory / publishers in China do not depend on advertising for their revenue.This simple fact makes it easy to understand why, unlike Google, Facebook, Twitter or ad-exchanges elsewhere in theContinue reading “China’s Advertiser-Unfriendly Digital Media Ecosystem”
searchlightchina.com 