China’s Advertiser-Unfriendly Digital Media Ecosystem

There is one profound difference between the digital media landscape in China and everywhere else. The two key players who control most desirable digital advertising inventory / publishers in China do not depend on advertising for their revenue.This simple fact makes it easy to understand why, unlike Google, Facebook, Twitter or ad-exchanges elsewhere in theContinue reading “China’s Advertiser-Unfriendly Digital Media Ecosystem”