Unlike previous years, there is no barrage of real-time reports and chest-thumping assertions of being even bigger and better than ever before. Double 11 (November 11th) became famous as the world’s biggest online shopping day, dwarfing any such event anywhere in the world in terms of revenue. While it’s gone from a single day toContinue reading “China’s Double 11 shopping festival cooling is an opportunity for brands to re-think”
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Famous in China (7) – A Cautionary Tale
To try and create greater familiarity for those living elsewhere, we’ll periodically profile some China brands and businesses that we believe will be household names across the world soon – though this week’s example is a cautionary tale of a Chinese brand that was already in many markets around the world but may need toContinue reading “Famous in China (7) – A Cautionary Tale”
The Goldilocks Zone (part 2)
IKEA vs. Home Depot 6.45 million new homes were built in China in 2019. Culturally, owning a home is a prerequisite to getting married and starting a family, and as a result 90% of households own their home; one of the highest ownership rates in the world. Two brands, IKEA and Home Depot seemed perfectlyContinue reading “The Goldilocks Zone (part 2)”
Famous in China (part 6)
To try and create greater familiarity for those living elsewhere, we’ll periodically profile some China brands and businesses that we believe will be household names across the world soon, except perhaps for this time’s example. It’s getting to the hottest part of summer and quite naturally, our thoughts turn more and more often to beerContinue reading “Famous in China (part 6)”
The Goldilocks Zone
That old trope about pencils in space Stop me if you’ve heard this one… During the space race, NASA discovered that typical ball-point pens don’t work in space. So, they invested a million dollars to develop a pen that would work in zero gravity, could write upside down and could withstand the extremes of outerContinue reading “The Goldilocks Zone”
Famous in China (Part 5)
To try and create greater familiarity for those living elsewhere, we’ll periodically profile some China brands and businesses that we believe will be household names across the world soon. This month let’s look at something quintessentially Chinese – a hotpot restaurant chain called XiaBu XiaBu （呷哺呷哺） Background Xiabu Xiabu started in 1998, pioneering the concept ofContinue reading “Famous in China (Part 5)”
6.18 – China’s second “shopping day”
As perhaps many people are already aware, 11.11 (November 11) was launched as a shopping extravaganza by Alibaba’s TMall – initially named “Singles Day” although now it’s become pretty universal. Jing Dong (JD) launched their own special shopping day on June 18 which was their founder’s birthday and over the years it’s become China’s secondContinue reading “6.18 – China’s second “shopping day””
Famous in China (part 4)
To try and create greater familiarity for those living elsewhere, we’ll periodically profile some China brands and businesses that we believe will be household names across the world soon. This month let’s look at Huazhu Hotels , a silent giant in the hotel category in China. The Huazhu Group has several brands, well over aContinue reading “Famous in China (part 4)”
Famous in China (part 3)
To try and create greater familiarity for those living elsewhere, we’ll periodically profile some China brands and businesses that we believe will be household names across the world soon. This month let’s look at one of the hottest tea brands in China – HeyTea (喜茶）. Background and History: China is synonymous with tea-drinking, yet inContinue reading “Famous in China (part 3)”
Do you really want “transparency” from your agency? (TLDR: It involves sharing risk and working harder)
For some time now, clients all over the world – especially in China – have been getting worked up about media transparency. They don’t believe they’re getting it. They keep firing agencies who don’t appear to be delivering it and hiring other agencies, who turn out not to be delivering it either… As someone who’sContinue reading “Do you really want “transparency” from your agency? (TLDR: It involves sharing risk and working harder)”
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