Double Eleven (11.11, or 11 Nov), a.k.a. Singles’ Day Festival is a global shopping event initiated by Alibaba and adopted by other e-commerce platforms and retailers. For those who are not familiar with it, Alibaba’s online shopping event on November 11 every year is the biggest in the world. You could say Black Friday is Amazon’s weaker,Continue reading “Alibaba’s 11.11 (world’s biggest online shopping festival) – hype or honest opportunity?”
Author Archives: Jacquelyn@Searchlight
Opportunities and hurdles in China’s vast e-commerce market
At first sight, the China e-commerce market looks like a marvelous gateway to the land of 1.3 billion consumers. However, there are some key differences between the e-commerce world here and elsewhere. Brands are not in control of their online commerce in China the way they can be elsewhere. There is room in most marketsContinue reading “Opportunities and hurdles in China’s vast e-commerce market”
Little Ondine – the start-up cosmetics brand that made it big in China
Challenge: After an initial successful launch, many copycats launched cheap products on EC forcing Little Ondine to reduce prices. The business dropped in the absence of tactical price promotions. Offline stores lost revenue and became unprofitable. The consumer profile on Tmall is students or girls from T2 cities who can’t afford regular visits to theContinue reading “Little Ondine – the start-up cosmetics brand that made it big in China”
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