To try and create greater familiarity for those living elsewhere, we’ll periodically profile some China brands and businesses that we believe will be household names across the world soon. This month let’s look at one of the hottest tea brands in China – HeyTea (喜茶）. Background and History: China is synonymous with tea-drinking, yet inContinue reading “Famous in China (part 3)”
Monthly Archives: April 2021
Do you really want “transparency” from your agency? (TLDR: It involves sharing risk and working harder)
For some time now, clients all over the world – especially in China – have been getting worked up about media transparency. They don’t believe they’re getting it. They keep firing agencies who don’t appear to be delivering it and hiring other agencies, who turn out not to be delivering it either… As someone who’sContinue reading “Do you really want “transparency” from your agency? (TLDR: It involves sharing risk and working harder)”
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