Unlike previous years, there is no barrage of real-time reports and chest-thumping assertions of being even bigger and better than ever before. Double 11 (November 11th) became famous as the world’s biggest online shopping day, dwarfing any such event anywhere in the world in terms of revenue. While it’s gone from a single day toContinue reading “China’s Double 11 shopping festival cooling is an opportunity for brands to re-think”
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