To try and create greater familiarity for those living elsewhere, we’ll periodically profile some China brands and businesses that we believe will be household names across the world soon. In this first post of the series we’ll cover consumer electronics brand Xiaomi (小米）and Roewe（荣威）- a car brand from SAIC Motors. Xiaomi (小米) is a consumerContinue reading “Famous in China”
Monthly Archives: February 2021
Famous Chinese brands you’ve never heard of
Often, when I refer to a famous Chinese brand in conversation with someone who doesn’t live here, I get a look of bemusement. To try and create greater familiarity for those living elsewhere, we’ll periodically profile some of the prominent brands and businesses that we believe will be household names across the world soon. We’llContinue reading “Famous Chinese brands you’ve never heard of”
Marketing in a Pandemic – the need for business model reinvention
COVID-19 has been with us for about a year now. In that year, companies like Zoom have gone stratospheric. E-commerce and food delivery have prospered. Online trainers, home gym equipment and virtual learning have all been much in demand. Netflix has done very well indeed. At the same time, some businesses have suffered. Anything relatedContinue reading “Marketing in a Pandemic – the need for business model reinvention”
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