Demystify
Learning and sharing sessions where we distill insights from our experience in the market and share them with core members of your team. Helping clients understand and navigate the key areas of difference for China in areas like:
The unique dynamics of e-commerce in China
KOLs, Social Commerce and other unique China market features
China’s Gen Z consumers and how they’re different from elsewhere
China’s unique challenges to transparency in media buying
Challenges and solutions for performance marketing in China
Define
Working closely with your team and bringing in domain experts where required we help you make key strategy decisions in every area of marketing, brand management, ecommerce and advertising / media investment for China.
Design (or adapt) brand architecture for the China market
Plan a holistic business strategy in the complex social commerce ecosystems
Manage product portfolio and pricing to win both online and offline business
Segmentation to identify the most viable target audience and insights for communication plans
Deploy
We can support your team with domain experts to execute plans. Setting up online stores, testing creative, negotiating media directly or through agencies – all done with a focus on transparency, tracking and continuous improvement.
Identifying datasets, resources and partners that can help you
In-house, outsource or a combination? Evaluate, recommend and implement
Selecting partners and ensuring their interests are aligned with yours
Improving media effectiveness and return on media investment
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