To try and create greater familiarity for those living elsewhere, we’ll periodically profile some China brands and businesses that we believe will be household names across the world soon. This month let’s look at Huazhu Hotels , a silent giant in the hotel category in China. The Huazhu Group has several brands, well over aContinue reading “Famous in China (part 4)”
We are experienced navigators of China's complex marketing landscape – let us help you make sense of China and find answers to key questions of market entry, marketing and brand strategy