Author Archives: Jacquelyn@Searchlight

Challenge: After an initial successful launch, many copycats launched cheap products on EC forcing Little Ondine to reduce prices. The business dropped in the absence of tactical price promotions. Offline stores lost revenue and became unprofitable. The consumer profile on Tmall is students or girls from T2 cities who can’t afford regular visits to theContinue reading “Little Ondine – the start-up cosmetics brand that made it big in China”